1. Experience is everything
There is an ongoing mindset shift amongst today’s urban dwellers as they increasingly value not just the material, but also the experiential. One area where this is evident is retail: visitors to shopping precincts are now looking for authentic, immersive lifestyle experiences, not just to conduct transactions that they could easily do online.
Addressing this demand for authentic experiences requires greater emphasis on localisation. This could look like, for example, shopping centres evolving into community hubs connected to their local area. The role of shopping centres is expanding to include additional community uses including places to live and work as well as becoming health, education and entertainment destinations.
Our focus:
- Designing for community benefit – Flexible spaces and placemaking strategies to enhance the quality of the public realm and support activations.
















