Experiential retail is even more important today given the increasing popularity of online shopping and the ever-growing need to differentiate physical retail from their online counterparts. The best experiences are multi-faceted in nature, often blending elements of leisure, arts, culture, and F&B. As part of the study, the Cistri-led consultant team explored potential experiential concepts and new-to-market concepts that would fit the positioning of The Starhill.
Perhaps most evident in The Starhill’s evolution into an experiential leisure destination is the integration of 160 additional hotel keys into JW Marriott on the top four levels of the building to create a seamless blend between retail and hospitality.
Within the retail component, another experiential element is in the anchor tenant, eslite spectrum, a multi-dimensional retailer from Taiwan that created the world’s first 24-hour bookstore. The 70,000 sq ft flagship store occupying an entire Level One has been positioned as “KL’s Living Room”, containing their iconic bookstore, cafes for customers to relax, a gallery to showcase artists’ works, and an “eslite forum” where the retailer organizes talks by famous artists, writers and book exhibitions on different themes.