Lippo Malls Indonesia Retail Portfolio Strategy

The ongoing transformation of the global retail industry and customer base has created complex challenges for Indonesia's retail industry, affecting retailers and landlords alike. In response to this, Lippo Malls Indonesia Retail Trust (LMIRT) commissioned us to understand how these local and global developments would impact its future retail strategy. 

Drawing on our global and regional experience, we combined global insights with local considerations. By applying lessons from other markets to the Indonesian context, we gave LMIRT an outlook tailored to its product and geographic submarkets.

Our analysis outlined various socioeconomic megatrends, including growth in e-commerce and rising consumer awareness of wellbeing and environmental issues.

From there, we developed a market outlook to inform recommended strategies for LMIRT’s portfolio and selected assets. We also prepared individual asset studies using nationwide research and developed location-specific studies using mobile geolocation data to better understand local user behaviour.