Human Movement Data is based on data collected from mobile apps that track location. It can be used to understand how people interact with and use our cities, neighbourhoods, developments and places.
Through the use of both point-in-time and time series-based data, we can understand activity patterns and identify future activation opportunities through investment.
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Cistri has analysed how visits to Orchard Road have changed over the last two years. The ups and downs of different time periods, the seasonality of visitation.
Forget what the naysayers tell you – Orchard Road is one of Asia’s largest, strongest, and best-known retail precincts. Only a few retail precincts around the world can compare in terms of breadth and depth of retailers.
Before the pandemic Orchard Road was a popular tourist destination. Cistri estimates tourists generated 30 – 35% of retail sales on Orchard Road before COVID-19. Moreover, contrary to urban myth, Orchard Road remains very popular with many Singaporean shoppers.
After COVID-19 began, this popularity became a double-edged sword. The combination of circuit breaker lockdowns, social distancing requirements, and the locking out of tourists has had an outsized impact on Orchard Road’s businesses.
In a precinct as large and disparate as Orchard Road, it’s sometimes difficult to measure overall impact. No two shops or malls are the same, so anecdotal evidence will tell you only so much. Official statistics don’t help much either as retail sales data do not have geographic granularity.
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