Cistri’s multi-disciplinary capabilities in property economics and consumer research helped MIRA achieve its objectives in understanding the retail market and reviewing its strategy for its retail assets.
Cistri was tasked to conduct retail market and asset review studies across four Chinese cities. Using a combination of a retail market and asset analysis, exit surveys and focus groups, the strategic position of each asset was reviewed with recommendations as to how each asset could optimise its performance and take a market leading position.
Cistri’s advice was tailored to the different assets, providing the client with a strong understanding of its retail markets, the profile and mall usage patterns of customers, and what could be expected in the future.
“The Cistri team applied a consistent and robust methodology to analyse complex retail assets across different markets, providing strategic advice as to how to optimise the performance of each