Mercedes-Benz Network Strategies
Client:
Gargash Enterprises
Capabilities:
Future-ready dealership networks
As customer behaviour and vehicle technology continue to evolve, the automotive dealership sector is undergoing significant change. In response, the client sought to optimise its showroom and service network across major cities in the Gulf Cooperation Council (GCC), ensuring facilities were positioned to meet current demand while remaining adaptable for the future.
Data-driven network strategy
Cistri undertook multiple studies across the UAE, Saudi Arabia, Kuwait and Qatar to provide evidence-based recommendations on the future optimisation of the Mercedes-Benz network.
Our work analysed urban growth patterns, demographic change and drive-time accessibility to identify optimal locations for future facilities. Using advanced GIS capabilities and mobile phone movement data, we also examined how customers interact with existing dealerships and competitor networks, providing deeper insights into customer behaviour and accessibility patterns. The outcomes helped support network strategies designed to improve customer reach, operational efficiency and long-term commercial performance across evolving urban markets.
We combine quantitative research, big data and geospatial analytics to help optimise Mercedes-Benz's real estate footprint across the GCC.
