Cinema Attendance Potential Study

The leisure and entertainment market continues to change at a rapid pace. Yet cinemas remain an important entertainment anchor for retail and mixed-use centres. As malls place more emphasis on entertainment, cinemas have an increasingly important role to play in attracting and engaging visitors.

Our leisure and entertainment economists have undertaken numerous cinema studies across Asia and the Middle East, using a market-led approach to assess the attendance potential of new, refurbished or expanded cinemas. These studies have been prepared for mall owners and cinema operators alike, including VOX Cinemas, the Middle East’s leading cinema operator, and Muvi Cinemas in KSA.