Despite the rapid pace of change in the leisure and entertainment market, cinemas are consistently the key entertainment anchor for any retail and mixed use centre. With entertainment becoming ever more important to the performance of malls, their importance is growing.
Cistri have undertaken numerous cinema studies across Asia and the Middle East, looking at the attendance potential for either new, refurbished or expanded cinemas. Cistri’s leisure economists take a strong market led approach to understanding the potential demand may generate. Cistri have undertaken these studies for both mall owners and cinemas operators such as Vox Cinemas, the Middle East’s leading cinema operator.
Our property economists understand what drives cinema attendance, and it is our unique way of forecasting attendance that our clients value