Msheireb is a 31-hectare downtown regeneration project Doha that commenced in 2010. The project comprises over 100 new buildings and is nearing completion.
Cistri provided Msheireb Properties with a comprehensive review of the retail market in Doha and the potential for the Msheireb site to accommodate retail floorspace with respect to Doha’s retail market. This assessment included recommendations as to the most appropriate location, quantum, layout, format and design of retail floorspace across the site.
Key areas of study included an assessment of the current and future outlook for the local economy, retail market, population and retail spending forecasts at the district level, an assessment of the Doha tourism market and its impact on Doha retail and detailed retail supply forecasts.
Cistri then devised a retail tenant strategy and evaluated its income potential. A detailed financial feasibility on the scheme was then conducted to calculate the financial return to the client.
Cistri developed the retail strategy that underpins the creation of a modern activity centre that also reflects the heritage and culture of Doha.
Image: Michel Mossessian