Shape the future of your assets.
As our work habits and needs have changed, so too have the rules for office building design. The old standards for office building design are no longer enough to satisfy employee and business needs.
But, just what does today’s office worker want or need from their office building? And how can you, the building owner or manager, position your assets to meet changing demands?
The answer to this, and much more, will be uncovered in the 2019 Cistri Office Worker Survey. Helping building owners and managers ensure their assets’ competitiveness, the study will not only reveal how spending habits have evolved, the changing wants and work day activities of office workers – it will inform tenancy mix, planning and design of the right shared facilities for your building, and market positioning.
In 2013, through our Australian survey, we found that almost half of the average Australian office worker’s weekly spend was on food and beverage. Buildings with food courts managed to keep 49% of all F&B spend in-house. Those who worked in an office building with access to extensive retail spent 15% more than those without. All up, Australia’s 850,000 inner-city office workers contributed $9 billion to the nation’s retail economy in 2013.
The question is: what are the spending habits of office workers in Singapore? And how can you position your assets to respond to changing spending behaviours?
To ensure the success of your assets, one cannot limit thinking to only retail options. The way office workers work is changing, and with that the standards for office building design. Do your buildings offer the amenities and services today’s office worker wants or needs? How do your buildings stack up against your competitors’? Do you really know what they want or need? This is what the 2019 Cistri Office Worker Survey will reveal.
THE CISTRI OFFICE WORKER SURVEY EXPLAINED
The national study will help you understand what office workers really want and use in terms of retail, non-retail, end of trip and shared building facilities. It will reveal the various retail and building amenities that workers desire – or expect in today’s competitive market.
The survey results will expose the level of retail spend and extent of amenity use by workers in your building – and will help you ascertain its ability to cater to demand. It will highlight potential gaps in your commercial and retail offerings and outline how your buildings compare to best practice.
The study aims to include office workers in a variety of environments – Central Business District (CBD) and fringe CBD office towers, mixed use developments, business parks and suburban activity centres with retail and office provision.
Specifically, the survey will address the following areas and issues:
- how much office workers spend on key retail categories (while at work): meals, coffee and snacks, after-work drinks, convenience/grocery shopping, services, apparel and accessories
- breakdown of in-person versus online retail spend
- where they spend their money – in the building, 3-4-minute walk from building (i.e. 1 block) or further from the building
- demographics of who is spending and who is not spending
- what creates variation in expenditure – comparing your buildings to benchmarks will help with understanding the variations in expenditure
- how satisfied office workers are with the retail offer in and around their building
- what retail facilities office workers want access to – thus what are the gaps / opportunities within the current offer in and around your buildings
- office workers use of and what specific end-of-trip facilities, shared or other facilities they want, such as changerooms, bike storage, lockers, etc.
- what other services (e.g. gym, medical, childcare, etc.) office workers want in and around their building
- overall satisfaction with the office building
- worker dissatisfaction may lead to tenants looking to move offices or employees looking to change jobs
- opportunity to add two custom questions per client, designed specifically for your buildings.
Working directly with building managers, the online Cistri Office Worker Survey will be carried out in a hassle-free manner. Expected to take approximately 10 minutes of the employee’s time, the survey can be completed at their leisure over the two-week open period – with prizes on offer to incentivise their participation.
What will the study reveal about your asset?
The 2019 Cistri Office Workers Survey give you access to critical insights into securing your assets’ current and future success.
The results will be presented in a national report detailing the spending habits, work day activity and office building facility needs of office workers. The results will be categorised by state, city and office location (i.e. CBD, edge of CBD, business park, etc). Moreover, you will receive a personalised portfolio summary via an online dashboard, showcasing the results for the buildings you own or manage, compared with the national benchmark.