Evolution of an icon: Orchard Road future strategy

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The key to delivering the strategy for a vibrant and activated community space is to engage with all stakeholders.

Rahul Mittal View Profile

Rahul Mittal, Cistri Director said, “We believe that the key to delivering the strategy for a vibrant and activated community space is to engage with all stakeholders. As such, our intent has been to listen to tenants, visitors, land owners and government, right from the beginning of the project.

“Our goal, to understand their desires and concerns, and then to respond accordingly through a future strategy that allows these stakeholders to build on the success of Orchard Road.

“We also recognise that nothing attracts tourists like an authentic local experience. For that reason, we have ensured Singaporeans remain at the heart of the strategy.”

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Broadening the focus of Orchard Road beyond shopping and enhancing it as a lifestyle destination will help provide all stakeholders with additional reasons to visit.

Jack Backen View Profile

Creating more concentrated activity hubs and stretching the experience into the surrounding streets will help create a multi-dimensional precinct, offering an array of leisure activities that engage Singaporeans of all ages. 

Mr Mittal said, “We also uncovered through our study some great long-term options for the continuing evolution of Orchard Road.

“Creating new public spaces (along and off the main street) will be central to this, which could include prioritizing pedestrian spaces over vehicular usage through placemaking initiatives. This would unlock the potential for street activities and new experiences – increasing not only visitation but dwell time as well.”