10 Feb 2019

Orchard Road has been a central part of Singaporean life for many years.

It’s a key destination for locals and international visitors alike, known on the global stage as an iconic street to visit. While Orchard Road remains a highly successful street and precinct, it has to continue to evolve to be a draw for visitors amidst a changing global retail landscape.

Cistri, along with a multi-disciplinary team of experts, have been privileged to partner with the Urban Redevelopment Authority (URA) and Singapore Tourism Board (STB) in developing a strategy for the future growth of Orchard Road.

The key to delivering the strategy for a vibrant and activated community space is to engage with all stakeholders.

Rahul Mittal View Profile

Rahul Mittal, Cistri Director said, “We believe that the key to delivering the strategy for a vibrant and activated community space is to engage with all stakeholders. As such, our intent has been to listen to tenants, visitors, land owners and government, right from the beginning of the project.

“Our goal, to understand their desires and concerns, and then to respond accordingly through a future strategy that allows these stakeholders to build on the success of Orchard Road.

“We also recognise that nothing attracts tourists like an authentic local experience. For that reason, we have ensured Singaporeans remain at the heart of the strategy.”

The proposals put out by the URA and STB build on the strengths of Orchard Road.

Jack Backen, Cistri Director, added, “Our research showed that Singaporeans love our ‘City in a Garden’, hence positioning Orchard Road as a Green Urban Corridor will certainly resonate. At the same time, a lush tropical oasis will help make the street a much more pleasant place to wander, explore and discover, and enjoy the unique liveliness of Orchard Road.

“Our study also showed that, compared to the other great streets of the world, Orchard Road is very long with a particularly large retail component. Broadening the focus of Orchard Road beyond shopping and enhancing it as a lifestyle destination will help provide all stakeholders with additional reasons to visit.”

Broadening the focus of Orchard Road beyond shopping and enhancing it as a lifestyle destination will help provide all stakeholders with additional reasons to visit.

Jack Backen View Profile

Creating more concentrated activity hubs and stretching the experience into the surrounding streets will help create a multi-dimensional precinct, offering an array of leisure activities that engage Singaporeans of all ages. 

Mr Mittal said, “We also uncovered through our study some great long-term options for the continuing evolution of Orchard Road.

“Creating new public spaces (along and off the main street) will be central to this, which could include prioritizing pedestrian spaces over vehicular usage through placemaking initiatives. This would unlock the potential for street activities and new experiences – increasing not only visitation but dwell time as well.”

Watch the video below, courtesy of URA, STB, National Parks Board (NParks) and Land Transport Authority, to learn more about this exciting project. Further information can be found at: https://ura.sg/orchardrd

Header image: Artist impression courtesy of NParks.